Helsa
HELSA Tonal Fall Campaign
Brand
ProjectHELSA Tonal Fall Campaign
Date
Nov 2024
Description
The HELSA Tonal Fall campaign presents a series of studio-based fashion portraits featuring Elsa Hosk. Captured by photographer Yulia Gorbachenko, the imagery leans into a minimalist editorial aesthetic, characterized by clean lines and a monochromatic color palette of warm earth tones and creams. Throughout the campaign, the execution focuses on structured tailoring and fluid textile movement, accentuated by directional natural light and stark studio backdrops. The project reflects a refined approach to seasonal fashion, with hair styling by Panos Papandrianos and makeup by Leah Darcy completing the monochromatic silhouettes.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Designer Fashion
Background
White Seamless
Context
Advertising Campaign
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