The Helsa Fall campaign delivers a refined editorial look that leans into a 1970s aesthetic. Captured by photographer Yulia Gorbachenko, the imagery features models Elsa Hosk and Zayna Cisse against a backdrop of raw, brutalist architecture and arid desert landscapes.
The styling, supported by hair stylist Hikaru and makeup artist Leah Darcy, emphasises structured tailoring, tactile leather, and silk textures. The series utilises natural light and analogue film techniques to create an earthy, retro-inspired mood across the collection.
