Helsa
HELSA 70's Fall Campaign
Oct 2025
The Helsa 70's Fall campaign captures a retro-inspired vision of designer fashion, anchored by an editorial aesthetic that bridges minimalist interiors and rugged, arid landscapes. Photographed by Yulia Gorbachenko, the imagery utilises natural light to highlight the intricate textures of leather, silk, and layered tailoring against brutalist architectural forms and stone formations. Featuring models Elsa Hosk and Zayna Cisse, the campaign leans into a 1970s visual language, incorporating elements like oversized sunglasses, patterned scarves, and structured silhouettes. The production draws on an earthy, analogue-leaning palette, with hair styling by Hikaru and makeup by Leah Darcy completing the detailed, character-driven look.
Editorial, Vertical, Earthy
Natural light
Designer Fashion
Advertising Campaign
