Hello Fresh

Hello Fresh · Brand Identity

Hello Fresh presents a comprehensive update to its brand identity, spanning digital animation, print collateral, and outdoor advertising. The visual system integrates vibrant, playful illustrations with clean, bold typography to communicate the convenience of the meal kit service. Collaborating agencies DesignStudio, Saint-Urbain, Radość Agency, and Everything In Between have unified the brand across diverse touchpoints. The execution utilizes a modern graphic palette, seen here across UI-focused animations, minimalist product packaging, and large-format billboard displays. Techniques such as vector-based illustration, 3D render / CGI, and carefully styled commercial photography define the project's aesthetic. The work maintains a consistent, high-contrast visual language, balancing natural light photography with precise, flat-lay compositions and tactile print elements.

Hello Fresh · Hello Dinner

Hello Fresh presents Hello Dinner, a commercial campaign highlighting the versatility of their meal kit service across diverse household settings. The project features a series of thematic kitchen environments, ranging from a vibrant, neon-lit party space to a tranquil, rustic garden dining area. Produced by Le Berg with production services by shelter.film, the spot captures dynamic meal preparation through a range of interiors, including tennis-themed and geometric-inspired sets. The production utilizes live-action technique, warm lighting, and golden hour tones to showcase the communal aspects of cooking.

Hello Fresh · Jede Familie ist einzigartig

Hello Fresh · Tonight We Cook

Hello Fresh · Hello Fresh

Hello Fresh · Hello Fresh2

Hello Fresh · Hello Fresh x Keke Palmer