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Hello Fresh

Hello Dinner
Date

Feb 2025

Description

Hello Fresh presents the Hello Dinner commercial campaign, a high-energy exploration of home cooking across diverse domestic settings. The project traverses a range of kitchen aesthetics, moving from a neon-lit party environment and a tennis-inspired space to geometric art-focused interiors and rustic garden dining areas. Produced by Le Berg with production services from shelter.film, the campaign utilizes live-action technique to capture characters interacting with meal kits. The visuals prioritize a warm, golden hour glow to frame the act of preparation and shared meals across varied household styles.

Style

Horizontal, Commercial, playful, Warm, Golden Hour

Industries

CPG / Packaged Food

Background

Kitchen

Context

TVC / TV Commercial

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