Hello Fresh Brand Identity 2020

About

Hello Fresh presents a comprehensive update to its brand identity, spanning digital animation, print collateral, and outdoor advertising. The visual system integrates vibrant, playful illustrations with clean, bold typography to communicate the convenience of the meal kit service. Collaborating agencies DesignStudio, Saint-Urbain, Radość Agency, and Everything In Between have unified the brand across diverse touchpoints. The execution utilizes a modern graphic palette, seen here across UI-focused animations, minimalist product packaging, and large-format billboard displays. Techniques such as vector-based illustration, 3D render / CGI, and carefully styled commercial photography define the project's aesthetic. The work maintains a consistent, high-contrast visual language, balancing natural light photography with precise, flat-lay compositions and tactile print elements.