Hello Fresh

Oct 2020

Hello Fresh presents a comprehensive update to its brand identity, spanning digital interface design, packaging, and out-of-home advertising. The project integrates vibrant, clean illustrations with a modern graphic language, utilizing UI animation to demonstrate the meal delivery service’s accessibility and ease of use. Execution across various touchpoints reflects a cohesive aesthetic, combining playful typography and vector-based decals with crisp commercial product photography. The identity utilizes a high-contrast color palette and minimalist layout structures, as seen in both static packaging renders and urban billboard displays. DesignStudio, Saint-Urbain, Radość Agency, and Everything In Between contributed to the project.

Horizontal, Commercial, Clean

CPG / Packaged Food