Green Land
Featured Green Land projects
This week's top Green Land projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Green Land · Brand Identity
The brand identity for Green Land, developed by design studio Plus Minus, establishes a cohesive corporate visual language centered on high-contrast, monochromatic aesthetics. The project bridges professional stationery suites and apparel, utilizing a custom geometric typeface that anchors both print collateral and merchandise. Execution leans into a minimalist approach, featuring the brand's monogram and logotype across a variety of applications, from textured envelopes to athletic wear. The identity system is defined by its clean, sharp lines and vector-based precision, ensuring consistency across disparate product categories such as golf accessories and specialized packaging. The visual output relies on a stark black and white palette to maintain a professional rhythm throughout the brand's touchpoints.
Project Green Land · Brand Identity
Green Land’s brand identity project brings together a collection of visual systems across the sports and gaming industry. The work encompasses a wide array of applications, ranging from high-contrast motion graphics featuring the brand's monogram to structured editorial design and product-focused commercial photography. Featuring typography-led layouts and 3D render / CGI techniques, the identity is applied to athletic apparel, equipment such as pickleball paddles, and large-scale outdoor advertising. The project involves a multi-studio effort, with contributions from Plus Minus, Saint-Urbain, Studio Dumbar, Grávita, Forth + Back, DesignStudio, and type design by Production Type. The cohesive visual language emphasizes a clean, minimalist aesthetic across its diverse digital and physical touchpoints.
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