Green Land: Brand Identity

Dec 2023

Green Land’s brand identity project brings together a collection of visual systems across the sports and gaming industry. The work encompasses a wide array of applications, ranging from high-contrast motion graphics featuring the brand's monogram to structured editorial design and product-focused commercial photography. Featuring typography-led layouts and 3D render / CGI techniques, the identity is applied to athletic apparel, equipment such as pickleball paddles, and large-scale outdoor advertising. The project involves a multi-studio effort, with contributions from Plus Minus, Saint-Urbain, Studio Dumbar, Grávita, Forth + Back, DesignStudio, and type design by Production Type. The cohesive visual language emphasizes a clean, minimalist aesthetic across its diverse digital and physical touchpoints.

Horizontal, Commercial, Clean