Green Land

Dec 2023

Green Land’s brand identity project compiles a series of visual assets for the sports and gaming industry, showcasing a range of athletic apparel, gear, and graphic systems. The work integrates high-speed, action-oriented photography with clean commercial product shots, highlighting both the performance aspect of the sector and the underlying aesthetic of modern sports branding. The project incorporates diverse techniques including 3D render/CGI for apparel, minimalist studio compositions for equipment, and kinetic motion graphics for logo treatments. With creative contributions from Plus Minus, Saint-Urbain, Studio Dumbar, Grávita, Forth + Back, DesignStudio, and typography by Production Type, the identity system leverages bold type design and high-contrast color palettes to establish a cohesive visual presence across digital and physical touchpoints.

Horizontal, Commercial, Clean