Goodman
Featured Goodman projects
This week's top Goodman projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Goodman · Last mile
Goodman’s Last Mile campaign documents the logistical lifecycle of urban distribution. The commercial series centers on the delivery process, moving from the cyclist navigating modern architecture to the final drop-off at a residential entrance. Photographer Drew Wheeler captures these moments under natural light, balancing technical precision with everyday activity. Creative direction from Benjamin Gay and styling by Jess Reis define the visual tone of the project, while Yonder Creative led the agency execution for this series.
Project Goodman · Automotive
Goodman's automotive campaign documents the technical precision of vehicle maintenance through a series of professional workshop scenarios. Creative director Benjamin Gay and Yonder Creative lead the project, which highlights the systematic inspection and diagnostic processes inherent in professional vehicle repair. Photographer Chris Sisarich utilizes a clean, desaturated palette to emphasize the industrial environment of the garage. The imagery leans into a natural light aesthetic, framing technicians against diagnostic equipment and automotive hardware to create a consistent, detail-oriented narrative.
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