Goodman: Last mile
Brand
Date
Jan 2023
Description
Goodman’s Last Mile campaign documents the logistical lifecycle of urban distribution. The commercial series centers on the delivery process, moving from the cyclist navigating modern architecture to the final drop-off at a residential entrance. Photographer Drew Wheeler captures these moments under natural light, balancing technical precision with everyday activity. Creative direction from Benjamin Gay and styling by Jess Reis define the visual tone of the project, while Yonder Creative led the agency execution for this series.
Style
Commercial
Techniques
Natural light
Context
Advertising Campaign
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