Goodman
Last mile
Brand
ProjectLast mile
Date
Jan 2023
Description
Goodman's Last Mile advertising campaign documents the delivery experience within a modern urban logistics framework. The project channels a professional tone through a series of scenes that track both the transit and the final drop-off process. Photographer Drew Wheeler captures the work under natural light, supported by creative direction from Benjamin Gay and styling by Jess Reis. Yonder Creative provided creative agency services for the production. The imagery focuses on the practical details of the delivery process, utilizing a commercial aesthetic that emphasizes contemporary architectural backdrops.
Style
Commercial
Techniques
Natural light
Context
Advertising Campaign
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