Goodman
Automotive
Brand
ProjectAutomotive
Date
Jan 2023
Description
Goodman's automotive campaign documents the technical precision of modern vehicle maintenance within a workshop environment. The imagery captures mechanics interacting with diagnostic tools and vehicle chassis, leaning into a crisp, industrial aesthetic. Photographer Chris Sisarich utilizes a clean, desaturated palette and natural light to emphasize the professional nature of the repair work. Creative direction for the project was led by Benjamin Gay, with agency support from Yonder Creative and production by Louis&Co.
Style
Horizontal, Commercial
Techniques
Natural light
Color
Jet Black
Background
Garage
Context
Advertising Campaign
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