FUTUR™
Featured FUTUR™ projects
This week's top FUTUR™ projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Nike, FUTUR™ · Breakdance Collection
Nike and FUTUR collaborate on this promotional campaign for the Breakdance Collection, highlighting movement through dynamic performances. The film features breakdancing choreography set within minimalist warehouse and studio spaces, capturing floor work and acrobatics through sweeping camera movements. The visual approach relies on high-contrast, low-key lighting and silhouettes to define the dancers' forms against the frame. Modern Post handled the post-production and visual effects, utilizing a monochrome aesthetic to emphasize the kinetic energy of the athletic sequences.
Project FUTUR™ · Brand Identity
FUTUR™ establishes its presence with a comprehensive brand identity system rooted in regenerative living and circular economy principles. The visual language favors a minimalist aesthetic, utilizing a restrained palette of olive greens and textured, earthy tones to ground the brand in sustainable values. Digital UI illustrations and clean typography anchor the system, offering a structured interface that mirrors the brand's focus on positive human impact. The project extends across both physical and digital touchpoints, incorporating custom packaging design and architectural conceptualization. This cohesive presentation is defined by 3D render / CGI techniques and an emphasis on tactile, emboss & deboss print finishes. Graphic design for the project was led by Carme, with Simon Imanuel Lucas developing the 3D elements and Missô Filmes directing the motion components.
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