FUTUR™

Oct 2023

FUTUR’s brand identity project establishes a visual language centered on regenerative living and sustainable architecture. The aesthetic leans into a minimalist and earthy palette, utilizing olive green tones and tactile, matte finishes to communicate core values like circular economy and positive human impact. The execution balances clean, structural graphic design with organic 3D renders that depict conceptual pavilions in natural, cinematic landscapes. The project integrates a cohesive system across digital and physical touchpoints, including mobile user interface design, custom packaging, and architectural collateral. Carme led the graphic design, while Simon Imanuel Lucas provided 3D development and Missô Filmes handled the motion elements, resulting in a refined, consistent presentation that employs emboss and deboss techniques to emphasize material quality.

Horizontal, Commercial, Clean, Minimalist