Nike, FUTUR™: Breakdance Collection
Date
Jul 2024
Description
Nike and FUTUR collaborate on this promotional campaign for the Breakdance Collection, highlighting movement through dynamic performances. The film features breakdancing choreography set within minimalist warehouse and studio spaces, capturing floor work and acrobatics through sweeping camera movements. The visual approach relies on high-contrast, low-key lighting and silhouettes to define the dancers' forms against the frame. Modern Post handled the post-production and visual effects, utilizing a monochrome aesthetic to emphasize the kinetic energy of the athletic sequences.
Style
Horizontal, Action, Cinematic, Monochrome
Techniques
Low-key / chiaroscuro, VFX / visual effects
Industries
Color
Jet Black
Pure White
Background
Warehouse
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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