First Bus

First Bus · First Cymru

First Bus introduces its First Cymru promotional campaign, highlighting the local travel experience across coastal regions. The project captures the leisure side of the transit network, focusing on family-oriented summer holiday excursions. Developed by AdSmart from Sky, the live-action commercial leans into a playful tone, utilising bright colour grading and dynamic cuts. The visual narrative centres on coastal adventures, framing the bus as a gateway to local attractions and seasonal outings.

First Bus · First Leeds

First Bus highlights the connectivity of Leeds in this community-focused campaign, showcasing the city's urban landscape and leisure culture. The project features a sequence of everyday moments, from canal-side activities to social gatherings at local markets, illustrating the accessibility of the region through travel and hospitality. Produced by AdSmart from Sky, the commercial utilizes live-action techniques and drone footage to capture the city's street life. The aesthetic relies on natural sunlight and a golden hour glow, paired with fast-paced editing to maintain an energetic tone throughout the montage.

First Bus · Leeds

First Bus · Cmyru

First Bus · Cymru