First Bus: First Cymru
Brand
Date
Jan 2025
Description
First Bus introduces its First Cymru promotional campaign, highlighting the local travel experience across coastal regions. The project captures the leisure side of the transit network, focusing on family-oriented summer holiday excursions. Developed by AdSmart from Sky, the live-action commercial leans into a playful tone, utilising bright colour grading and dynamic cuts. The visual narrative centres on coastal adventures, framing the bus as a gateway to local attractions and seasonal outings.
Style
Horizontal, Commercial, playful, Warm
Industries
Color
Royal Blue
Camel
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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