First Bus introduces its First Cymru promotional campaign, highlighting the local travel experience across coastal regions. The project captures the leisure side of the transit network, focusing on family-oriented summer holiday excursions.
Developed by AdSmart from Sky, the live-action commercial leans into a playful tone, utilising bright colour grading and dynamic cuts. The visual narrative centres on coastal adventures, framing the bus as a gateway to local attractions and seasonal outings.
