First Bus
First Cymru
Brand
ProjectFirst Cymru
Date
Jan 2025
Description
This campaign for First Cymru positions the bus service as the primary transit partner for coastal summer holiday travel. The promotional film captures a family navigating a seaside destination, transitioning from city transit to leisure activities including beach outings and local dining. Produced by AdSmart from Sky, the spot relies on live-action technique to document sunny outdoor adventures. The execution leans into a playful aesthetic, highlighted by bright color grading and dynamic cuts that emphasize the accessibility of regional travel.
Style
Horizontal, Commercial, playful, Warm
Industries
Vehicle Rental & Rideshare
Color
Royal Blue
Camel
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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