First Bus
First Leeds
Brand
ProjectFirst Leeds
Date
Jan 2025
Description
First Bus introduces a new campaign, First Leeds, highlighting local travel through a series of dynamic vignettes. The project captures daily routines and leisure activities, from city streets and canal waterways to vibrant markets and public parks. The commercial, produced by AdSmart from Sky, leans into a fast-paced edit that emphasizes community connection and urban exploration. Utilizing natural light and drone footage, the visuals document a diverse cast engaging in social and personal travel throughout Leeds, framed by a sunlit aesthetic.
Style
Horizontal, Commercial, Golden Hour
Techniques
Drone footage
Industries
Vehicle Rental & Rideshare
Color
Navy
Charcoal
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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