Fidelity

Fidelity · Be Invested Campaign

The Be Invested campaign for Fidelity positions the financial services brand within a warm, grounded setting. Developed with creative support from agencies AnalogFolk and Universal McCann, the commercial video captures an intimate café atmosphere through live-action technique and warm color grading. Produced by Untold Fable with post-production and sound design by Suite Post, the film focuses on the natural interactions of individuals within the space, highlighting the accessibility of financial tools in everyday life.

Fidelity · Be Invested Campaign: BTS Split Screen

Fidelity offers a detailed look at the production process for its Be Invested campaign through this behind-the-scenes split-screen documentary. The footage contrasts preliminary storyboard sketches with the corresponding live-action sequences, detailing the transition from conceptual planning to the final output. The project channels a cinematic aesthetic, capturing a series of vignettes that feature individuals navigating domestic and urban settings. With post-production and VFX contributions from Untold Fable and Suite Post, the work highlights the technical evolution of the campaign's financial narratives. Creative development was led by AnalogFolk and Universal McCann, with production and post-production support provided by Untold Fable and Suite Post.

Fidelity · Guidance (:30)

Fidelity · Rollover (:30)

Fidelity · Guidance (:15)

Fidelity · Plant Parenting

Fidelity · Second Me