Fidelity: Be Invested Campaign: BTS Split Screen

Feb 2025

Fidelity offers a detailed look at the production process for its Be Invested campaign through this behind-the-scenes split-screen documentary. The footage contrasts preliminary storyboard sketches with the corresponding live-action sequences, detailing the transition from conceptual planning to the final output. The project channels a cinematic aesthetic, capturing a series of vignettes that feature individuals navigating domestic and urban settings. With post-production and VFX contributions from Untold Fable and Suite Post, the work highlights the technical evolution of the campaign's financial narratives. Creative development was led by AnalogFolk and Universal McCann, with production and post-production support provided by Untold Fable and Suite Post.

Documentary, Horizontal, Cinematic, Clean

Animation, VFX / visual effects

Brand Film / Corporate Video