Fidelity
Be Invested Campaign
Brand
ProjectBe Invested Campaign
Date
Feb 2025
Description
Fidelity's Be Invested campaign serves as a commercial project focused on personal financial planning. The production leans into a warm color grading aesthetic, captured through live-action technique within an intimate café setting. The narrative centers on a woman reviewing digital assets, accompanied by wider shots of patrons interacting with documents. The project was developed with creative support from AnalogFolk and Universal McCann, with production handled by Untold Fable and post-production duties shared between Untold Fable and Suite Post.
Style
Horizontal, Commercial, Warm
Industries
Investment & Wealth
Color
Burnt Orange
Pure White
Jet Black
Background
Café
Context
TVC / TV Commercial
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