Fidelity
Be Invested Campaign
Brand
ProjectBe Invested Campaign
Date
Feb 2025
Description
The Be Invested campaign for Fidelity positions the financial services brand within a warm, grounded setting. Developed with creative support from agencies AnalogFolk and Universal McCann, the commercial video captures an intimate café atmosphere through live-action technique and warm color grading. Produced by Untold Fable with post-production and sound design by Suite Post, the film focuses on the natural interactions of individuals within the space, highlighting the accessibility of financial tools in everyday life.
Style
Horizontal, Commercial, Warm
Industries
Investment & Wealth
Color
Burnt Orange
Pure White
Jet Black
Background
Café
Context
TVC / TV Commercial
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