Featured Fi projects
This week's top Fi projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Fi · Unleash the Wild
Fi presents 'Unleash the Wild,' a dynamic commercial capturing the essence of outdoor exploration through the lens of a German Shepherd traversing mountainous terrain. The project leans into a cinematic aesthetic, utilizing a blend of drone footage and slow-motion sequences to document the connection between the animal and its environment. Developed by agency lead Simon Dolsten, the campaign emphasizes the capabilities of GPS-enabled tracking technology in remote wilderness settings. The narrative integrates satellite graphics and trail overlays, maintaining a grounded feel through natural lighting and live-action technique to highlight adventure-ready gear.
Fi · Mini Launch :30
The Fi Mini Launch :30 spot introduces the brand's compact tracking collar through a high-energy, fast-paced edit. The commercial features rapid sequences of dogs across urban and rural environments to showcase real-time GPS tracking and activity monitoring. Directed through a series of dynamic, live-action sequences, the film utilizes saturated color grading and slow motion to underscore the product's durability and design. Post-production and VFX work were handled by Lockt, integrating the collar's digital features into the energetic pacing of the pet-focused footage.
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