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Fi: Unleash the Wild

Brand
Fi
Date

Jul 2026

Description

Fi presents 'Unleash the Wild,' a dynamic commercial capturing the essence of outdoor exploration through the lens of a German Shepherd traversing mountainous terrain. The project leans into a cinematic aesthetic, utilizing a blend of drone footage and slow-motion sequences to document the connection between the animal and its environment. Developed by agency lead Simon Dolsten, the campaign emphasizes the capabilities of GPS-enabled tracking technology in remote wilderness settings. The narrative integrates satellite graphics and trail overlays, maintaining a grounded feel through natural lighting and live-action technique to highlight adventure-ready gear.

Style

Horizontal, Action, Cinematic, Warm

Techniques

Slow motion, Drone footage

Industries
Outdoor & Adventure Sports
Color
Jet Black
Camel
Chocolate
Background

Mountain

Context

Advertising Campaign, Brand Film / Corporate Video

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