Logo

Fi

Unleash the Wild
Brand
Fi
ProjectUnleash the Wild
Date

Jul 2026

Description

Fi presents Unleash the Wild, a commercial for their GPS tracking technology tailored to the outdoor and adventure sports market. The film follows a German Shepherd navigating rugged mountainous terrain and dense forest trails, underscoring the product's role in active exploration. Creative direction by Simon Dolsten drives the narrative, which balances live-action technique with drone footage and cinematic slow motion. The visual language uses warm natural lighting to integrate satellite graphics and trail overlays, highlighting the functional capabilities of the device in remote environments. Music and sound design are provided by Jamute.

Style

Horizontal, Action, Cinematic, Warm

Techniques

Slow motion, Drone footage

Industries

Outdoor & Adventure Sports

Color
Jet Black
Camel
Chocolate
Background

Mountain

Context

Advertising Campaign, Brand Film / Corporate Video

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