The Fi Mini Launch :30 spot introduces the brand's compact tracking collar through a high-energy, fast-paced edit. The commercial features rapid sequences of dogs across urban and rural environments to showcase real-time GPS tracking and activity monitoring.
Directed through a series of dynamic, live-action sequences, the film utilizes saturated color grading and slow motion to underscore the product's durability and design. Post-production and VFX work were handled by Lockt, integrating the collar's digital features into the energetic pacing of the pet-focused footage.
