Fi
Mini Launch :30
Brand
ProjectMini Launch :30
Date
Mar 2026
Description
The campaign for Fi introduces the brand's smart tracking collars through a high-energy thirty-second commercial. By utilizing a rapid-fire edit and dynamic camera angles, the film showcases the device's live GPS and escape detection capabilities in action. Captured with a saturated, warm aesthetic, the production moves through various environments, from urban streets to residential settings. The project leans into a live-action technique, punctuated by slow motion sequences that underscore the product's performance for pet owners.
Style
Horizontal, Commercial, Action, Saturated, Warm
Techniques
Slow motion
Context
TVC / TV Commercial
Associated creatives
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