Farm Rio
Featured Farm Rio projects
This week's top Farm Rio projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Farm Rio · RIO CORE May 2026 Campaign
The Farm Rio RIO CORE May 2026 campaign captures the quintessential spirit of a tropical summer, grounding its vibrant swimwear and fashion collection in the raw beauty of a sun-drenched Brazilian coastline. Under the keen eye of photographer Marcus Sabah, the project leans into a high-contrast aesthetic that celebrates the tactile textures of the season, from the glistening water droplets on sun-kissed skin to the intricate movement of beaded fringe and flowing sarongs. By utilizing natural light as a primary narrative tool, the imagery moves effortlessly between intimate portraiture and sweeping lifestyle shots, effectively bridging the gap between commercial appeal and editorial depth. The series feels like a love letter to the outdoors, where elements like vintage beach chairs, rustic showers, and iconic vistas of Sugarloaf Mountain serve as a frame for the bold, tropical-print ensembles. Through a consistent use of live-action technique, the campaign channels a sense of movement and spontaneous joy, turning every frame into a study of coastal relaxation. This collection not only showcases the brand's signature exuberant patterns but also creates a cohesive, immersive world that feels authentic, warm, and deeply rooted in its environment. It is a masterclass in evoking a specific, aspirational atmosphere that resonates with the ease and vitality of a perfect day spent by the ocean.
Farm Rio, Adidas · Altinha
Farm Rio and Adidas collaborate on the Altinha campaign, a project that blends sportswear with high-energy movement. The film captures the spirit of the Brazilian beach game, shifting from expansive aerial views of a platform floating above clouds to focused, rhythmic footwork on sandy terrain. Utilizing cinematic drone footage and warm-toned, live-action techniques, the project emphasises collaboration and precision. It captures the dynamic interaction of the players while highlighting the integration of patterned athletic apparel in an active, coastal setting.
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