Farm Rio
RIO CORE May 2026 Campaign
May 2026
The Farm Rio RIO CORE May 2026 campaign captures the quintessential spirit of a tropical summer, grounding its vibrant swimwear and fashion collection in the raw beauty of a sun-drenched Brazilian coastline. Under the keen eye of photographer Marcus Sabah, the project leans into a high-contrast aesthetic that celebrates the tactile textures of the season, from the glistening water droplets on sun-kissed skin to the intricate movement of beaded fringe and flowing sarongs. By utilizing natural light as a primary narrative tool, the imagery moves effortlessly between intimate portraiture and sweeping lifestyle shots, effectively bridging the gap between commercial appeal and editorial depth. The series feels like a love letter to the outdoors, where elements like vintage beach chairs, rustic showers, and iconic vistas of Sugarloaf Mountain serve as a frame for the bold, tropical-print ensembles. Through a consistent use of live-action technique, the campaign channels a sense of movement and spontaneous joy, turning every frame into a study of coastal relaxation. This collection not only showcases the brand's signature exuberant patterns but also creates a cohesive, immersive world that feels authentic, warm, and deeply rooted in its environment. It is a masterclass in evoking a specific, aspirational atmosphere that resonates with the ease and vitality of a perfect day spent by the ocean.
Lifestyle, Commercial, Commercial, Commercial, Commercial
Natural light
Swimwear, Fashion
