Farm Rio, Adidas: Altinha
Date
Oct 2024
Description
Farm Rio and Adidas collaborate on the Altinha campaign, a project that blends sportswear with high-energy movement. The film captures the spirit of the Brazilian beach game, shifting from expansive aerial views of a platform floating above clouds to focused, rhythmic footwork on sandy terrain. Utilizing cinematic drone footage and warm-toned, live-action techniques, the project emphasises collaboration and precision. It captures the dynamic interaction of the players while highlighting the integration of patterned athletic apparel in an active, coastal setting.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Drone footage
Industries
Background
Clear Sky
Context
Advertising Campaign
Associated creatives
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