Featured F1 projects
This week's top F1 projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Renault, F1, LEGO · RS Spirit
Renault, F1, and LEGO unite for 'RS Spirit,' a dynamic campaign featuring a high-speed toy car race set against the backdrop of a bedroom floor. The production showcases a diverse assembly of miniature vehicles, ranging from a monster truck to a custom racing car, navigating a course constructed from everyday furniture. Produced by All Of Us Here, the project leans into a cinematic visual language. The footage utilizes live-action technique alongside slow motion and swift tracking shots to emphasize the scale and pace of the toy competition.
F1 · 3D Anamorphic Promotional Video
KFC, F1 · Box Box
KFC and F1 partner for 'Box Box', a campaign that draws a visual parallel between the precision of a high-speed Formula One pit stop and the efficiency of a busy fast food kitchen. The spot uses cinematic editing and slow motion to mirror the intensity of track-side maneuvers with the deliberate speed of meal preparation. The project features a live-action technique that highlights the kinetic energy of both environments. Creative development for the campaign was handled by Courage, with production led by O Positive and Someplace Nice. Post-production and VFX were managed by Alter Ego and Rooster Post Production, while Eggplant Music + Sound provided the music and sound design.
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