KFC and F1 partner for 'Box Box', a campaign that draws a visual parallel between the precision of a high-speed Formula One pit stop and the efficiency of a busy fast food kitchen. The spot uses cinematic editing and slow motion to mirror the intensity of track-side maneuvers with the deliberate speed of meal preparation.
The project features a live-action technique that highlights the kinetic energy of both environments. Creative development for the campaign was handled by Courage, with production led by O Positive and Someplace Nice. Post-production and VFX were managed by Alter Ego and Rooster Post Production, while Eggplant Music + Sound provided the music and sound design.
