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Renault, F1, LEGO: RS Spirit

Date

Feb 2025

Description

Renault, F1, and LEGO unite for 'RS Spirit,' a dynamic campaign featuring a high-speed toy car race set against the backdrop of a bedroom floor. The production showcases a diverse assembly of miniature vehicles, ranging from a monster truck to a custom racing car, navigating a course constructed from everyday furniture. Produced by All Of Us Here, the project leans into a cinematic visual language. The footage utilizes live-action technique alongside slow motion and swift tracking shots to emphasize the scale and pace of the toy competition.

Style

Horizontal, Action, Cinematic

Techniques

Slow motion

Industries
Background

Living Room

Context

Brand Film / Corporate Video

Associated creatives

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