Ermanno Scervino
Featured Ermanno Scervino projects
This week's top Ermanno Scervino projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Ermanno Scervino · Spring 2025 Ad Campaign
The Ermanno Scervino Spring 2025 ad campaign is a masterclass in the intersection of high-fashion luxury and lived-in intimacy. Captured by the esteemed photographic duo Luigi and Iango, the campaign features model Natalia Vodianova in a series of compositions that feel both curated and refreshingly candid. Set against the backdrop of sophisticated, light-filled interiors, the imagery channels an aesthetic of effortless elegance, prioritizing a tactile exploration of the collection's intricate lace, delicate embroidery, and structured tailoring. By utilizing soft, natural light, the photographers emphasize the architectural silhouettes of light blue wool coats and flowing chiffon gowns, while simultaneously highlighting the subtle textures of fine-knit cardigans and ornate floral appliques. This editorial approach transcends traditional commercial fashion photography by leaning into a lifestyle-focused narrative where the garments appear as natural extensions of the model's environment. The neutral, monochromatic color palettes within these portraits provide a cohesive visual language that allows the craftsmanship of the luxury fashion house to take center stage. Through a blend of relaxed postures and polished, intentional framing, the project achieves a refined balance, successfully communicating the brand’s identity as one that values both technical precision and the quiet beauty of a private, sun-drenched moment. It is a thoughtful execution that grounds high-end design in a sense of genuine human atmosphere.
Project Ermanno Scervino · Resort 2026
Ermanno Scervino’s Resort 2026 collection arrives as a crisp, outdoor fashion editorial campaign that leans into the house’s dedication to rich textile craftsmanship. Photographed by Alvaro Beamud Cortes, the imagery captures a series of sun-drenched scenes set against historic stone architecture and lush, natural backdrops. The collection highlights intricate lace, textured knitwear, and embroidered denim, brought to life through a palette dominated by warm, vibrant reds and earthy neutrals. The series, featuring model Zuza Bryk, prioritizes a natural light aesthetic that emphasizes the tactile quality of the garments. With casting direction by Caterina Matteucci, the project utilizes various street-level and architectural environments to ground the high-end apparel. The campaign employs a mix of clean color photography and monochrome film techniques to document the collection's diverse silhouettes.
Project Ermanno Scervino · Fall-Winter 2026 Campaign
Ermanno Scervino’s Fall-Winter 2026 campaign leans into an earthy, high-contrast aesthetic, captured through a series of polished, commercial compositions. The imagery highlights the collection’s focus on textural juxtaposition, pairing structured, oversized tailoring with intricate lace detailing. Photographed by Mikael Jansson, the campaign features model Mariacarla Boscono set against classical architecture and lush foliage. The execution utilizes hard light to define silhouettes, emphasizing the architectural nature of the garments. Stylist Anastasia Barbieri anchors the visual direction, maintaining a grounded, neutral palette throughout the series.
Project Ermanno Scervino · Fall 2026 Ad Campaign
Ermanno Scervino’s Fall 2026 ad campaign marks a masterclass in textures, seamlessly blending the structured elegance of high-end luxury fashion with a sophisticated, cinematic narrative. Photographed by Mikael Jansson, the series anchors the collection’s intricate lace work, heavy wools, and metallic sequins against a backdrop of ornate stone architecture and moody, velvet-drenched interiors. The campaign leans into an editorial aesthetic that thrives on the tension between raw, classical landscapes and polished, studio-level detail. Model Mariacarla Boscono commands each frame, whether captured in the sharp, natural light of a manicured garden or the low-key chiaroscuro of a darkened room. Her performance is refined, aided by the precise styling of Anastasia Barbieri, who elevates the interplay between casual knitwear and formal tailoring. The technical execution is exceptional, utilizing both crisp natural light and controlled studio strobe techniques to amplify the tactile quality of leather gloves, croc-embossed handbags, and delicate embroidery. With sleek, pulled-back hair by Louis Ghewy and a focused beauty palette by Karin Westerlund, the imagery channels a timeless, European sensibility. This campaign is a triumph of portraiture and lifestyle photography, expertly leveraging architectural framing to turn a seasonal fashion showcase into a deeply atmospheric, cohesive visual story that feels both contemporary and classical in its stylistic reach.
Project Ermanno Scervino · Ermanno Scervino F/W 2026 Campaign
The latest Ermanno Scervino Fall/Winter 2026 campaign masterfully synthesizes architectural grandeur with the house's signature commitment to intricate, layered luxury. Shot on location, the campaign leans into a formal and sophisticated visual narrative that places the model, Mariacarla Boscono, amidst the ornate stone textures of a classic balustrade. Photographer Mikael Jansson deftly utilizes natural light to carve out deep, cinematic shadows, elevating the structured silhouettes of heavy coats and metallic-toned skirts. This editorial approach prioritizes an intimate portrait style that feels both timeless and grounded in contemporary high-fashion sensibilities. Through the discerning lens of fashion editor and stylist Anastasia Barbieri, the imagery captures a distinct lifestyle tension—balancing the raw, tactile reality of stone architecture against the delicate, artisanal craftsmanship inherent to the Ermanno Scervino brand. The interplay of light and shadow provides a sharp backdrop for the layered styling, allowing the metallic details of the garments to catch the sun with precision. By favoring natural light over artificial artifice, the campaign succeeds as a quintessential fashion editorial, emphasizing a mood of refined poise. It is a work that feels at once grounded and aspirational, showcasing the seamless alignment between a storied luxury fashion house and the deliberate choices made by its creative team to define the season’s aesthetic identity.
Project Ermanno Scervino · Spring 2026 Campaign
Ermanno Scervino’s Spring 2026 campaign features a series of editorial portraits focused on tailored silhouettes and intricate fabric textures. Photographer Mikael Jansson captures the collection against a clean, minimal white backdrop, utilizing a polished studio aesthetic to define the brand's latest designs. Model Irina Shayk leads the visuals, showcasing a variety of ensembles ranging from structured double-breasted suits to delicate, layered lace and tulle pieces. Stylist Anastasia Barbieri anchors the campaign with a precise focus on layering, pairing denim with soft textiles to emphasize detail. The project leans into monochromatic and clean-lined compositions, with directional lighting used to highlight the material quality of the garments.
Project Ermanno Scervino · Fall 2023 Ad Campaign
Ermanno Scervino’s Fall 2023 ad campaign serves as a masterclass in the intersection of high-fashion editorial polish and sculptural minimalism. Shot by the acclaimed duo Luigi & Iango, the campaign captures Natalia Vodianova in a series of striking portraits that prioritize texture and silhouette over unnecessary artifice. By utilizing high-key studio strobe lighting against a clean, uniform grey backdrop, the imagery allows the intricate craftsmanship of the collection—ranging from shimmering sequined midi dresses to heavy, floor-length wool coats—to take center stage. The styling by Sissy Vian plays with juxtaposition, pairing delicate, sheer materials with heavy knits, while the mid-century-inspired beehive hair by Luigi Murenu and crisp makeup by Lloyd Simmonds anchor the visuals in a timeless, sophisticated aesthetic. Throughout the series, the focus remains firmly on the tactile nature of the garments, from the intricate lace detailing to the reflective quality of the sequins, creating a cohesive visual narrative that is both intimate and grand. This project stands as a definitive example of modern fashion advertising, where the interplay of light and form creates an enduring, editorial appeal that feels both elevated and accessible, capturing the essence of the Scervino woman through a lens of precise, intentional elegance and refined contemporary style.
Project Ermanno Scervino · Spring 2024 Ad Campaign
The Ermanno Scervino Spring 2024 ad campaign masterfully marries the house’s tradition of intricate craftsmanship with an effortless, contemporary elegance. Photographed by the lens of Luigi & Iango, the series features the iconic Natalia Vodianova, whose poised presence anchors a collection defined by its tactile richness. Through a deliberate use of natural light and soft studio strobe setups, the imagery channels a sense of editorial minimalism that allows the clothing—from sheer, embroidered blouses to structured suede minis—to command the viewer's full attention. The styling by Sissy Van expertly balances the delicate, tiered silhouettes with seasonal accessories like woven straw totes, creating a visual narrative that feels both aspirational and grounded. By opting for a neutral, mottled studio backdrop, the creative direction from Ermanno Daelli ensures a cohesive, monochromatic palette that elevates the artisanal details of the metallic sequins and floral threadwork. Every composition, captured with sharp focus on texture and form, reflects a refined aesthetic that celebrates the interplay between fashion and portraiture. Hair by Lorenzo Barcella and makeup by Liselotte van Saarloos complete the look, emphasizing a natural, polished beauty that perfectly complements the brand’s sophisticated identity. This campaign stands as a compelling example of commercial photography that manages to remain deeply artistic, prioritizing the evocative quality of materials and the enduring power of classic, clean-lined portraiture within the luxury fashion sector.
Project Ermanno Scervino · Fall 2024 Ad Campaign
Ermanno Scervino’s Fall 2024 campaign strips away the excess of luxury fashion to focus on the interplay between tactile materiality and the enduring influence of the muse. Captured through the lens of photographer duo Luigi & Iango, the project leans into a minimalist aesthetic that places Claudia Schiffer at the center of a study in contrasts. By utilizing studio strobe lighting to craft low-key and chiaroscuro effects, the series emphasizes the ruggedness of oversized leather jackets and the heavy, intricate patterns of chunky knitwear against Schiffer’s composed, editorial gaze. Sissy Vian’s styling choices anchor the collection in a grounded reality, where sequin-covered shorts meet heavy shearling, while Lorenzo Barcella’s wet-look hair styling and Georgi Sandev’s precise makeup application ensure a polished, high-contrast finish. Each portrait functions as a deliberate exercise in studio portraiture, stripping back the noise to highlight the garment’s construction. Through this disciplined visual language, the brand reinforces its commitment to luxury fashion, proving that even in a stripped-back setting, the authority of classic tailoring remains undeniable. The resulting imagery is not merely an advertisement but an exploration of texture and form, establishing a timeless visual identity for the season while maintaining the effortless, elevated allure that has defined Scervino’s long-standing place within the global fashion industry.
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