Ermanno Scervino

Jul 2026

Ermanno Scervino’s Fall 2026 ad campaign marks a masterclass in textures, seamlessly blending the structured elegance of high-end luxury fashion with a sophisticated, cinematic narrative. Photographed by Mikael Jansson, the series anchors the collection’s intricate lace work, heavy wools, and metallic sequins against a backdrop of ornate stone architecture and moody, velvet-drenched interiors. The campaign leans into an editorial aesthetic that thrives on the tension between raw, classical landscapes and polished, studio-level detail. Model Mariacarla Boscono commands each frame, whether captured in the sharp, natural light of a manicured garden or the low-key chiaroscuro of a darkened room. Her performance is refined, aided by the precise styling of Anastasia Barbieri, who elevates the interplay between casual knitwear and formal tailoring. The technical execution is exceptional, utilizing both crisp natural light and controlled studio strobe techniques to amplify the tactile quality of leather gloves, croc-embossed handbags, and delicate embroidery. With sleek, pulled-back hair by Louis Ghewy and a focused beauty palette by Karin Westerlund, the imagery channels a timeless, European sensibility. This campaign is a triumph of portraiture and lifestyle photography, expertly leveraging architectural framing to turn a seasonal fashion showcase into a deeply atmospheric, cohesive visual story that feels both contemporary and classical in its stylistic reach.

Editorial, Vertical, Vertical

Natural light

Luxury Fashion Houses, Fashion