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Diageo: Johnnie Walker

Brand
Date

Jan 2025

Description

Diageo introduces a new animated film for Johnnie Walker, produced in collaboration with Studio AKA and BBH London. The piece leans into a stylized narrative, utilizing low-poly visual aesthetics and 3D render/CGI techniques to navigate a series of abstract landscapes. The film transitions from angular, geometric exterior environments into atmospheric interior scenes. Sound design by Photek underscores the sequence, which prioritizes a monochrome palette and dramatic lighting to define its character-driven animation.

Style

Horizontal, Cinematic, Monochrome

Techniques

Animation, 3D render / CGI

Color
Jet Black
Pure White
Background

3D Rendered Scene

Context

Brand Film / Corporate Video

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