Diageo
Crown Royal x Realtree - 6s - OP5
Brand
Date
Apr 2026
Description
Diageo introduces a collaborative campaign for Crown Royal, featuring a design partnership with outdoor apparel brand Realtree. This 6-second commercial spot utilizes live-action techniques to showcase the spirits brand's signature whiskey bottle reimagined with a rustic camouflage aesthetic. Set in a dense forest environment, the work leans into a natural outdoor atmosphere. The production was led by Makers, emphasizing the synergy between the two brands through the lens of a woodland setting defined by natural light.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Alcoholic Beverages
Color
Forest Green
Navy
Background
Forest
Context
Advertising Campaign
Associated creatives
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