Danone
Featured Danone projects
This week's top Danone projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Danone · Yopro
Danone highlights the rigorous demands of athletic training in this commercial for YoPro. Directed by GREATERGOOD, the spot focuses on athletes engaging in varied, high-intensity workouts ranging from beach runs and ocean dives to structured gym sessions involving resistance bands and kettlebells. The film utilizes a gritty aesthetic and grainy textures to underscore the intensity of the physical routines. The production leans into a natural light approach, capturing the action through dynamic camera movement that emphasizes endurance and commitment within a sports-focused, live-action environment.
Danone · Double Zero
Danone presents Double Zero, a commercial campaign highlighting vitality through a series of vignettes centered on daily wellness and movement. The film features a diverse cast captured in various settings, from outdoor athletic pursuits to quiet indoor moments, underscoring the brand's focus on active lifestyles. Produced by GREATERGOOD, the spot employs a cinematic approach to frame these human interactions. The visual execution relies on natural lighting and steady pacing to maintain a realistic, warm aesthetic throughout the narrative.
Danone · Double Zero
Danone’s commercial campaign for Double Zero focuses on the intersections of everyday wellness and multi-generational vitality. The project tracks diverse individuals through their active routines, featuring scenes ranging from park walks and outdoor basketball games to moments of quiet reflection. Produced by GREATERGOOD, the spot utilises a live-action technique paired with a warm, editorial colour grading. The visual narrative maintains a clean, composed aesthetic that highlights active lifestyles across various daily settings.
Danone · OutStrong The Ever Day
Danone’s latest commercial, "OutStrong The Ever Day," leans into a comedic narrative set against the backdrop of a suburban golf course. The film captures an interaction between two golfers, featuring a live-action technique that highlights a moment of athletic absurdity. Produced by Hungry Man with creative support from FCB Chicago, the piece utilizes natural lighting to ground the humorous premise in a clean, bright aesthetic. Post-production and VFX work were completed by The Trafik and NOISE.
Danone · Simply Good
Danone’s 'Simply Good' commercial film focuses on the intersection of fresh produce and outdoor environments. The visual narrative balances close-up food preparation with candid scenes of human activity, relying on warm lighting to create a clean aesthetic throughout the live-action production. Produced by ZIET Production, the film highlights a range of ingredients including blueberries, strawberries, and lemons within natural landscapes. The work centers on the presentation of raw produce and authentic daily moments.
Danone · Xtra
Danone Xtra features a high-speed commercial spot showcasing the product's natural ingredients. The sequence highlights dynamic motion as dates, wheat grains, and fresh raspberries are captured mid-air before cascading into a branded yogurt cup. Utilizing a combination of clean, minimalist studio aesthetics and CGI, the film focuses on ingredient texture and composition. The execution leans into high-speed freeze techniques to maintain sharp focus throughout the rapid assembly process.
Danone · Activia Gut Health Range
This commercial campaign for Danone’s Activia Gut Health range features a blend of live-action performance and motion graphics to communicate the benefits of the product line. The production leans into a clean aesthetic, utilizing bright green backdrops and domestic kitchen settings to frame product shots. The visual approach integrates live-action technique with post-production VFX, layering bold typography over footage of individuals in motion. The project was developed by agency Host/Havas, with production and VFX handled by Vandal.
Danone · "Magician" - AI
This commercial for Danone, titled Magician, captures a playful domestic moment centered on a young boy practicing magic in a living room. The live-action technique emphasizes a clean, brightly lit environment, positioning the yogurt brand within a relatable family setting. Featuring a neutral backdrop and classic domestic staging, the film highlights a lighthearted interaction between a young performer and an observer. The work leverages a clean visual style to integrate the brand into a casual household narrative.
Danone · 35th Anniversary
To mark its 35th anniversary, Danone released a commemorative campaign featuring a montage of historical fashion and domestic interior trends. Produced by Bodega Studios, the film tracks various characters navigating changing social and work settings through the lens of shifting styles. The project leans into a nostalgic aesthetic, utilizing a vintage film stock color grade and live-action techniques to evoke the progression of the past decades. The horizontal commercial spot captures a sequence of period-appropriate environments and outfits, transitioning through daily routines and social moments to celebrate the brand's long-standing presence.
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