Danone
Double Zero
Brand
ProjectDouble Zero
Date
Mar 2026
Description
This commercial campaign for Danone, titled Double Zero, captures a series of vignettes centered on daily movement and personal wellness. The narrative flows through varied scenes, featuring a young woman in a park, an intergenerational basketball game, and individuals navigating local pedestrian infrastructure. Produced by GREATERGOOD, the project utilizes live-action techniques and a warm, editorial colour grading to maintain a clean aesthetic throughout. The focus remains on everyday vitality, documenting active routines across different age groups with a consistent visual rhythm.
Style
Horizontal, Commercial, Warm, Clean
Industries
CPG / Packaged Food
Context
TVC / TV Commercial
Associated creatives
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