To mark its 35th anniversary, Danone released a commemorative campaign featuring a montage of historical fashion and domestic interior trends. Produced by Bodega Studios, the film tracks various characters navigating changing social and work settings through the lens of shifting styles.
The project leans into a nostalgic aesthetic, utilizing a vintage film stock color grade and live-action techniques to evoke the progression of the past decades. The horizontal commercial spot captures a sequence of period-appropriate environments and outfits, transitioning through daily routines and social moments to celebrate the brand's long-standing presence.
