Cutwater

Cutwater · The Longest Island

Cutwater introduces The Longest Island, a campaign commercial spotlighting the brand's Long Island Iced Tea. The spot features Parker Posey in a domestic setting, utilizing a clean, live-action technique to demonstrate the ease of home hosting. The film leans into a warm aesthetic, captured with natural light grading. The narrative focuses on the preparation of the beverage as Posey interacts with guests along an extended kitchen island, emphasizing the brand's cocktail-ready format.

Cutwater · Here's To The Lazy Ones - Video

Cutwater · Beach Day

Cutwater · Press from Cosmos Alyssa

Cutwater channels the aesthetic of personal travel documentation for this lifestyle-focused brand collaboration. The vertical-format vlog highlights a weekend getaway at The Beach Motel, centering on a product-integrated narrative. The piece leans into clean, natural lighting to showcase custom merchandise, including branded beach towels and apparel, alongside the brand's canned cosmopolitan cocktails. The project balances leisure-oriented sequences of patio lounging and outdoor dining with a focus on product visibility within an aspirational travel context.

Cutwater · Press for Cosmos Emily

Cutwater introduces the Press for Cosmos campaign, a vibrant brand takeover at The Beach Motel. This social media activation captures the essence of the brand through a travel-style vlog, highlighting a series of immersive motel installations featuring branded guest room amenities and custom-styled outdoor seating areas. Shot as a vertical commercial, the project documents the guest experience from poolside lounging to beachside relaxation. The visual narrative leans into a playful aesthetic, utilising natural light and live-action techniques to integrate Cutwater canned cocktails into a summer travel environment, anchored by a signature custom pink telephone installation.

Cutwater · Open the Bar

Cutwater · At Home Entertaining

Cutwater · Bring the Bar to You

Cutwater · At Home

Cutwater · Apres Ski

Cutwater · Cut Out With Cutwater