Cutwater

Sep 2026

Cutwater introduces the Press for Cosmos campaign, a vibrant brand takeover at The Beach Motel. This social media activation captures the essence of the brand through a travel-style vlog, highlighting a series of immersive motel installations featuring branded guest room amenities and custom-styled outdoor seating areas. Shot as a vertical commercial, the project documents the guest experience from poolside lounging to beachside relaxation. The visual narrative leans into a playful aesthetic, utilising natural light and live-action techniques to integrate Cutwater canned cocktails into a summer travel environment, anchored by a signature custom pink telephone installation.

Vertical, Commercial, playful

Natural light

Alcoholic Beverages

Social Media / Short Form Video