Cutwater

Sep 2026

Cutwater transforms the guest experience at The Beach Motel for the Press for Cosmos campaign, bringing the brand’s identity into a hospitality setting. The project documents a full takeover of the property, integrating branded merchandise like pillows, tote bags, and towels into the guest rooms. The video content captures the environment through a playful lens, utilizing live-action footage to showcase the motel deck seating and outdoor picnic setups featuring the brand's canned cocktails. Shot in vertical format, the series of clips transitions from the interior room details to daytime beach scenes, highlighting custom property elements like the pink Press for Cosmo telephone.

Vertical, Commercial, playful

Natural light

Alcoholic Beverages

Social Media / Short Form Video