Cutwater
Press from Cosmos Alyssa
Brand
ProjectPress from Cosmos Alyssa
Date
Sep 2026
Description
Cutwater channels the aesthetic of personal travel documentation for this lifestyle-focused brand collaboration. The vertical-format vlog highlights a weekend getaway at The Beach Motel, centering on a product-integrated narrative. The piece leans into clean, natural lighting to showcase custom merchandise, including branded beach towels and apparel, alongside the brand's canned cosmopolitan cocktails. The project balances leisure-oriented sequences of patio lounging and outdoor dining with a focus on product visibility within an aspirational travel context.
Style
Lifestyle, Vertical, Clean
Techniques
Natural light
Industries
Alcoholic Beverages
Color
Hot Pink
Navy
Pure White
Background
Hotel Room
Context
Social Media / Short Form Video
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