Crown
Featured Crown projects
This week's top Crown projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Crown · Drum Roll
Crown's 'Drum Roll' campaign offers a rhythmic look inside the brand's hospitality operations, transitioning through hotel lobbies, sun-drenched resort pools, and high-energy commercial kitchens. The production emphasizes the intricate choreography of hotel life through a cinematic lens, blending detailed culinary preparation with the movement of guests and staff. Developed by agency Droga5 ANZ, part of Accenture Song, the spot leans into a live-action technique to capture the atmosphere of the property. Production house FINCH oversaw the shoot, while Fin Design + Effects managed post-production and VFX to refine the piece's rhythmic visual language.
Crown · Time, The 5th Ingredient
Crown explores the process behind its brewing in 'Time, The 5th Ingredient,' a cinematic commercial that leans into an industrial, contemplative aesthetic. The piece focuses on the atmospheric production environment, transitioning from the quiet, moody textures of an urban night to the precision of the brewery floor. Developed by Droga5 New York with production by Good Oil, the film highlights brewery infrastructure, including copper vats and steam-filled interiors. Fin Design + Effects managed post-production and VFX, utilizing low-key lighting and desaturated color grading to establish a consistent visual tone across the live-action sequences.
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