Crown: Drum Roll
Brand
Date
Dec 2024
Description
Crown's 'Drum Roll' campaign offers a rhythmic look inside the brand's hospitality operations, transitioning through hotel lobbies, sun-drenched resort pools, and high-energy commercial kitchens. The production emphasizes the intricate choreography of hotel life through a cinematic lens, blending detailed culinary preparation with the movement of guests and staff. Developed by agency Droga5 ANZ, part of Accenture Song, the spot leans into a live-action technique to capture the atmosphere of the property. Production house FINCH oversaw the shoot, while Fin Design + Effects managed post-production and VFX to refine the piece's rhythmic visual language.
Style
Horizontal, Cinematic
Industries
Background
Hotel Lobby
Context
TVC / TV Commercial
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