Crown
Drum Roll
Brand
ProjectDrum Roll
Date
Dec 2024
Description
Crown’s commercial 'Drum Roll' offers a look into the hospitality experience, moving between a high-energy hotel lobby, a poolside resort area, and the precision of a professional commercial kitchen. The film incorporates rhythmic percussion to bridge these environments, highlighting the coordination of hotel staff and the artistry of the culinary team. Produced by FINCH with agency creative direction from Droga5 ANZ, part of Accenture Song, the spot employs a cinematic style and live-action technique to ground the hospitality narrative. Fin Design + Effects managed the post-production and VFX to maintain the film's visual consistency.
Style
Horizontal, Cinematic
Industries
Hotels
Background
Hotel Lobby
Context
TVC / TV Commercial
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