Crown: Time, The 5th Ingredient
Brand
Date
Dec 2024
Description
Crown explores the process behind its brewing in 'Time, The 5th Ingredient,' a cinematic commercial that leans into an industrial, contemplative aesthetic. The piece focuses on the atmospheric production environment, transitioning from the quiet, moody textures of an urban night to the precision of the brewery floor. Developed by Droga5 New York with production by Good Oil, the film highlights brewery infrastructure, including copper vats and steam-filled interiors. Fin Design + Effects managed post-production and VFX, utilizing low-key lighting and desaturated color grading to establish a consistent visual tone across the live-action sequences.
Style
Horizontal, Cinematic, Desaturated
Industries
Background
Street
Context
TVC / TV Commercial
Associated creatives
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