Crown
Time, The 5th Ingredient
Brand
ProjectTime, The 5th Ingredient
Date
Dec 2024
Description
Crown captures the manufacturing process of its brewery in the commercial, 'Time, The 5th Ingredient.' The film navigates the industrial scale of production, transitioning from quiet, wet-pavement urban environments to the interior of a facility defined by massive copper vats and atmospheric steam. Developed by Droga5 New York with production handled by Good Oil, the piece utilizes low-key lighting and desaturated colour grading. Fin Design + Effects completed the post-production and visual effects, maintaining a contemplative cinematic aesthetic that focuses on the mechanics and setting of the brewing process.
Style
Horizontal, Cinematic, Desaturated
Industries
Alcoholic Beverages
Background
Street
Context
TVC / TV Commercial
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