CPR Hair
Featured CPR Hair projects
This week's top CPR Hair projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project CPR Hair · Spring/Summer 2024 Campaign
The Spring/Summer 2024 campaign for CPR Hair, captured by photographer and director Lyn Taylor, centres on a series of editorial portraits. The visuals highlight specific styling choices through a clean, commercial lens, utilising soft, natural light to define hair textures and face-framing fringe against saturated studio backdrops. Building on a consistent visual language, the campaign leans into vibrant colour contrasts and precise garment textures. The photography emphasises a polished aesthetic across all portraiture, maintaining a uniform approach to lighting and composition throughout the series.
Project CPR Hair · Autumn/Winter 2025 Campaign
The Autumn/Winter 2025 campaign for haircare brand CPR Hair features a series of portraits and lifestyle shots captured by photographer and director Lyn Taylor. The imagery leans into an outdoor, editorial aesthetic, set against coastal landscapes and textured rock formations to provide a natural backdrop for the styled hair. Utilizing consistent warm, golden hour lighting, the campaign emphasizes the versatility of the brand's styling, showcasing various hair types from voluminous curls to smooth, straight finishes. The visuals maintain a clean, earthy tone throughout, with the photography studio Desk and Studio supporting the production of this beauty-focused series.
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