CPR Hair
Spring/Summer 2024 Campaign
Brand
ProjectSpring/Summer 2024 Campaign
Date
Jan 2024
Description
The Spring/Summer 2024 campaign for CPR Hair, captured by photographer and director Lyn Taylor, showcases a collection of editorial-style portraits that lean into clean, commercial aesthetics. The series emphasizes precise hair styling through a range of close-up and dynamic shots, with a focus on face-framing fringe and vibrant cosmetic details. Featuring soft lighting and consistent solid backdrops, the campaign uses high-contrast color palettes to highlight the subject's features. The work relies on a minimalist studio environment to maintain a refined, editorial focus throughout the imagery.
Style
Editorial, Vertical, Clean
Industries
Haircare
Color
Pure White
Context
Advertising Campaign
Associated creatives
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