CPR Hair: Spring/Summer 2024 Campaign
Brand
Date
Jan 2024
Description
The Spring/Summer 2024 campaign for CPR Hair, captured by photographer and director Lyn Taylor, centres on a series of editorial portraits. The visuals highlight specific styling choices through a clean, commercial lens, utilising soft, natural light to define hair textures and face-framing fringe against saturated studio backdrops. Building on a consistent visual language, the campaign leans into vibrant colour contrasts and precise garment textures. The photography emphasises a polished aesthetic across all portraiture, maintaining a uniform approach to lighting and composition throughout the series.
Style
Editorial, Vertical, Clean
Industries
Color
Pure White
Context
Advertising Campaign
Associated creatives
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