CPR Hair
Autumn/Winter 2025 Campaign
Brand
ProjectAutumn/Winter 2025 Campaign
Date
Jan 2025
Description
The Autumn/Winter 2025 campaign for CPR Hair, shot by photographer and director Lyn Taylor, showcases a collection of editorial and commercial portraits centered on natural hair texture. Set against rugged rock formations and expansive coastal landscapes, the campaign leverages golden hour lighting to highlight tonal warmth and hair movement. Featuring styling that integrates earthy palettes and clean silhouettes, the imagery leans into a soft, atmospheric aesthetic. The work, supported by photo studio Desk and Studio, emphasizes the versatility of the brand's styling across diverse environments, from wind-swept beaches to textured terrestrial terrains.
Style
Warm, Horizontal, Editorial
Techniques
Natural light
Industries
Haircare
Context
Advertising Campaign
Associated creatives
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