CPR Hair: Autumn/Winter 2025 Campaign
Brand
Date
Jan 2025
Description
The Autumn/Winter 2025 campaign for haircare brand CPR Hair features a series of portraits and lifestyle shots captured by photographer and director Lyn Taylor. The imagery leans into an outdoor, editorial aesthetic, set against coastal landscapes and textured rock formations to provide a natural backdrop for the styled hair. Utilizing consistent warm, golden hour lighting, the campaign emphasizes the versatility of the brand's styling, showcasing various hair types from voluminous curls to smooth, straight finishes. The visuals maintain a clean, earthy tone throughout, with the photography studio Desk and Studio supporting the production of this beauty-focused series.
Style
Warm, Horizontal, Editorial
Techniques
Natural light
Industries
Context
Advertising Campaign
Associated creatives
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