Colonial First State
Featured Colonial First State projects
This week's top Colonial First State projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Colonial First State · Choice Matters
Colonial First State's Choice Matters campaign, developed by agency It's Friday, centres on a direct-to-camera address from a financial adviser. The live-action commercial leans into a clean aesthetic, utilising soft indoor lighting to maintain a professional atmosphere within the office setting. The production, brought to life by Rabbit, features a series of character transitions that guide the viewer through the narrative. With creative direction from Danny Long, the project integrates post-production and VFX work from White Chocolate VFX and Rabbit, while Squeak E Clean Studios Sydney provided the music and sound design.
Colonial First State · Simplicity
This commercial spot for Colonial First State, titled Simplicity, highlights the accessibility of financial services through a direct-to-camera approach. The film focuses on a professional adviser in a home office setting, framing their guidance within a domestic, approachable environment. Produced by Rabbit with agency creative by It's Friday, the project leans into a clean, live-action technique. The production features collaborative inputs from White Chocolate VFX for post-production and Squeak E Clean Studios Sydney for sound, ensuring a polished, professional finish suited to the finance sector.
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