Colonial First State: Choice Matters
Brand
Date
Jan 2025
Description
Colonial First State's Choice Matters campaign, developed by agency It's Friday, centres on a direct-to-camera address from a financial adviser. The live-action commercial leans into a clean aesthetic, utilising soft indoor lighting to maintain a professional atmosphere within the office setting. The production, brought to life by Rabbit, features a series of character transitions that guide the viewer through the narrative. With creative direction from Danny Long, the project integrates post-production and VFX work from White Chocolate VFX and Rabbit, while Squeak E Clean Studios Sydney provided the music and sound design.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Navy
Pure White
Background
Office
Context
TVC / TV Commercial
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