Colonial First State
Choice Matters
Brand
ProjectChoice Matters
Date
Jan 2025
Description
Colonial First State presents 'Choice Matters,' a commercial campaign centered on financial guidance and accessibility. The narrative leans into direct address, featuring a financial adviser positioned in a workspace environment to facilitate a dialogue with the viewer. Developed in collaboration with agency It's Friday and production house Rabbit, the project employs a live-action technique with soft, natural lighting. The clean visual aesthetic supports the professional tone of the financial sector content.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Investment & Wealth
Color
Navy
Pure White
Background
Office
Context
TVC / TV Commercial
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