Colonial First State: Simplicity
Brand
Date
Jan 2025
Description
This commercial spot for Colonial First State, titled Simplicity, highlights the accessibility of financial services through a direct-to-camera approach. The film focuses on a professional adviser in a home office setting, framing their guidance within a domestic, approachable environment. Produced by Rabbit with agency creative by It's Friday, the project leans into a clean, live-action technique. The production features collaborative inputs from White Chocolate VFX for post-production and Squeak E Clean Studios Sydney for sound, ensuring a polished, professional finish suited to the finance sector.
Style
Horizontal, Commercial, Clean
Industries
Color
Navy
Pure White
Background
Home Office
Context
TVC / TV Commercial
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