Clarins
Clarins' innovative beauty campaigns, skincare editorials and retail pop-ups
Featured Clarins projects
This week's top Clarins projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Clarins · Chinese New Year
Clarins marks the Chinese New Year with a seasonal campaign featuring a central skincare product hero. The spot centers on an illustrated landscape defined by red and gold tones, incorporating traditional motifs like swirling dragons and blooming flowers. Produced by All Of Us Here, the motion-led project utilizes 3D render and CGI techniques to frame the bottle against stylized mountains. Fluid particle effects and light transitions define the visual rhythm of this vertical animation.
Clarins · Sweetspot
The Clarins Sweetspot campaign transforms the retail experience into an immersive bakery-themed pop-up. The installation leans into a playful aesthetic, merging cosmetic displays with confectionery motifs through cake-shaped makeup counters and vanity stations. Developed by Backlash, the live-action commercial space utilizes a warm color palette of pinks and reds to engage visitors. The activation centers on a cohesive interior design, featuring illuminated fridges and bold typography to integrate product discovery with the conceptual environment.
Project Clarins · Claris Skin Illusion Full Coverage
Clarins presents a beauty project for the Skin Illusion Full Coverage foundation, featuring a clear, side-by-side comparison of skin texture. Captured by photographer Zoe Kovacs, the imagery utilizes natural light to highlight the product's finish while maintaining a focus on a smooth, even complexion. The project features model Ophélie Him, showcasing the transformation between natural skin and the foundation application in a clean, commercial format.
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