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Clarins

Sweetspot
ProjectSweetspot
Date

Jan 2026

Description

Clarins brings a playful, bakery-inspired aesthetic to life with its Sweet Spot pop-up experience. The installation merges cosmetic displays with confectionery motifs, featuring vanity stations and illuminated fridges integrated into a highly stylized, pink and red environment. Developed in collaboration with agency Backlash, the immersive retail project uses a commercial, live-action approach to highlight product placement within a vibrant, thematic space. The activation incorporates bold typography and sculptural displays designed to mirror a boutique bakery, drawing consistent foot traffic through its stylized, high-contrast visual design.

Style

Horizontal, Commercial, Warm

Industries

Cosmetics

Color
Hot Pink
Blush
Pure White
Background

Retail Store

Context

Event / PR

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