Clarins
Chinese New Year
Brand
ProjectChinese New Year
Date
Feb 2025
Description
Clarins marks the Chinese New Year with a seasonal campaign featuring a central skincare product hero. The spot centers on an animated, illustrated landscape defined by vibrant red and gold tones, incorporating traditional motifs such as golden dragons, blooming flowers, and stylized mountains. Produced by All Of Us Here, the commercial utilizes 3D render/cgi animation to create fluid particle effects and light transitions. The visual execution leans into a retro aesthetic to highlight the product within the festive setting.
Style
Vertical, Commercial, Warm, Retro
Techniques
Animation, 3D render / CGI
Industries
Cosmetics
Color
Crimson
Gold
Chocolate
Background
Illustrated Frame
Context
Advertising Campaign
Associated creatives
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